Publishers
TribalText™ Solutions for Publishers
For newspapers struggling against declining sales and readership, especially among younger readers, the addition of mobile is no longer an option to be ignored. Mobile not only offers a new distribution channel for publishers it also provides the most available route for reader interaction; you can be sure that if any communications device is available to a reader when browsing your printed pages then it will be their mobile phone.
TribalText™ offers newspaper and magazine publishers with a single-point solution to:
- Offer alerts and related news services using SMS and MMS messages
- Sell premium mobile content off-page
- Sell downloads of premium news content, including MMS and Video
- Publish premium news on either a subscription or advertising sponsored basis
- Provide advertisers with a mobile channel allowing readers to:
- Request additional product information
- Download related content to their handset
- Participate in interactive services around a print campaign
- Let readers participate in quizzes and competitions
- Enable reader polls between editions
- Allow reader news submissions and editorial comments
- Build better profiles of readers to target advertising
- Operate targeted, permission based mobile campaigns
Publishers can easily extend their brand to mobile, dynamically publish news stories across multiple channels and generate profitable new revenue streams using the TribalText™ product suite.
The Mobile Distribution Solution for Publishers
The TribalText™ AVision platform provides a complete suite of tools that empowers any publisher to take their publication mobile through a dedicated mobile portal.
- Produce your mobile news portal without programming
- WYSIWYG Editor
- Asset Manager for inline images and bullet points
- Templates for specific publications
- Dynamic publishing for instant updates
- XML feeds for integration with existing back-end systems
- Mobile portal automatically rendered based on customer's handset:
- WML (WAP 1.x), xHTML (WAP 2.0) and cHTML (i-mode) compatible
Publishers with network operator agreements can also publish directly from the TribalText™ AVision platform to the portals of leading operators such as Orange and Vodafone.
Learn More About Your Readers
- Detailed reporting of reader activity on your mobile portal
- Comprehensive reporting of reader interactions through mobile messaging
- Full details of consumer mobile number, handset make and model...
- Tracking of WAP Portal customers with TribalDNA™
Developing and Maintaining Relationships with Readers
Using transaction data (or imports from your existing mobile customer databases) TribalText™ MoBIS lets you easily construct and run targeted marketing campaigns to develop an anytime/anywhere relationship with your readers.
- Quickly build targeted mobile marketing databases
- Based on previous mobile purchases
- Import of existing or 3rd party data
- Amend and refine database from consumer responses
- Direct Marketing with SMS and MMS messages
- Forthcoming editions
- Promotions
- Alerts
- Interactive services
- Competitions and quizzes
- Tie-in's with advertisers
- Vouchers
- Monitoring of response rates
- Automated management of consumer opt-in/opt-out
Sell Mobile Content Directly to Consumers
The TribalText™ platform provides a seamless solution for retailing mobile content promoted off-page directly to consumers though multiple ordering and delivery channels.
- Content ordering using SMS, WAP, IVR and Web
- Billing using Premium SMS, Credit Card, IVR, PIN Code and Operator
- Content delivery direct to consumer using most appropriate method
- Automated matching of content to handset type
- Automatic transcoding of images for each handset type
- Maintain compliance with industry regulations for content billing
Digital Rights Management
Fully compliant with Open Mobile Alliance’s DRM standards.
Outsourced Services for Publishers
The TribalText™ solution for Publishers requires no special expertise or programming skills to develop, launch and run mobile news portals, distribute content or operate mobile campaigns. For those publishers that wish to outsource their complete mobile strategy, including any aspect of mobile portal development and management, campaign management and customer support Cube:80 also offers a fully outsourced service based on the use of the TribalText™ product suite.
Related Products
Mobile Content Management, WAP Portal Builder & Hosting, Billing and Smart Content Delivery for your mobile content and publishing business.
TribalText™ AVision for Vodafone Live!
Off the shelf solution for Vodafone Live! Partners.
TribalText™ AVision for Orange World
Off the shelf solution for Orange World Partners.
Quickly build and deploy publication specific website mobile content stores.
Easily populate and manage your existing publication websites with mobile content and previews hosted on your AVision account.
Comunicate with your readers wherever they are informing them of special offers, articles of interest in new issues and related promotions from advertisers and affiliates.
Product PDF's
TribalText™ AVision for Vodafone Live!
TribalText™ AVision for Orange World
