Latest Press / Events
15 October 2007
New Visions Merges with Technology Partner Cube80
New Visions are pleased to announce today, that they have joined forces with their technology partner Cube80 to form New Visions Mobile. The two businesses have worked alongside each other for over 5 years and the merger is a move to capitalise on the growing demand for mobile marketing services.
Full service mobile agency New Visions specialises in supplying mobile marketing and media services to brand owners, publishers and the music industry.
Cube80 specialises in supplying technology that allows agencies like New Visions to build mobile internet sites, and create mobile download and marketing campaigns.
Julia McNally, Director and Co-Founder of New-Visions says:
"We started out as a technology agnostic mobile marketing agency, this always allowed us to select most advanced available technology, providing the best solutions to our clients. However it became apparent that the Cube:80 platform was always ahead of the rest with their innovation"
McNally continues "No other platform combines content management, automated transcoding, all forms of mobile DRM, wap and web creation tools with PSMS, PayForIt, Credit Card and PayPal billing along with Loyalty schemes and PIN code redemption facilities in one package"
Caroline Walton, Director of Operations adds "New-Visions has helped shape the Cube80 platform over the years, which has been constantly developed to serve the needs of clients such as EMI Music and Harper Collins. They have built our loyalty engine and integrated our download kiosks into the network operators and winning a MEFFY at the Mobile Entertainment Forum awards this year for the Lily Allen Mobile Club is testament to the capability of the combined businesses".
The main motivation for the merger is to expand and grow the business. The new company offers a broader range of advertising and marketing solutions by integrating specialist skills. "We've already secured business in the USA and we see this as a huge opportunity for us" adds McNally.
"We're seeing huge demand from Brands, Publishers and the Music Industry who want to promote their products and content on mobile and also want deep integrations into their existing business. The new combined company is now able to better meet these requirements"
Both companies' boards have approved the deal which will see New Visions Mobile's Head Office based in Soho, London. In addition to the existing North American office in Vancouver there are immediate plans to set up a sales office in New York.
New Visions to date has been hugely successful in the mobile arena, boasting clients such as EMI, Warner Bros, Universal Music, Harper Collins and Global Cool.
Caroline Walton and Julia McNally, Co-Founders of New Visions continue to be board members of the new company. Chris Jackson who joined Cube80 as CEO in June earlier this year has been appointed CEO of New Visions Mobile.
Chris Jackson says, "This is a very exciting time for New Visions Mobile, combining the expertise, knowledge and technology of the two companies, built up over the past 5 years, will create an unbeatable offering as this market expands".
Prior to Chris's current responsibilities, he had a number of leadership roles including Partner at Wireless Frontiers, Chairman of Cybiko, CEO of Ezycharge, and Senior Director 3G Terminals at the GSMA. Previously, Chris served as VP Strategy at Nokia and was the VP for GSM Product Management at the Motorola phone division.
Cube:80 First with PayPal Mobile Checkout
More than 100 million PayPal account holders can now make payments on mobile sites powered by Cube:80's TribalText™ platform just as easily as they can on websites.
PayPal Mobile Checkout is PayPal's solution for securely accepting and processing payments on WAP sites. Cube:80 is the first platform provider to fully integrate PayPal Mobile Checkout. Merchants selling goods on TribalText™ powered WAP sites can now easily accept PayPal as a payment method using their own merchant accounts.
The addition of PayPal Mobile Checkout means that merchants powering their mobile activities with TribalText™ now have the largest range of secure payment solutions available. Furthermore, these payment solutions are fully integrated with the TribalText™ WAP site building and hosting, content management, smart content delivery and reporting components, ensuring that you get a comprehensive single-point solution for your mobile business.
Cube:80 Names Chris Jackson to Serve as CEO
Cube:80 today announced that it has expanded the Board of Directors and named Chris Jackson to serve as the company's Chief Executive Officer.
Chris has served in a number of senior roles managing, advising and investing in start up businesses. As one of the early pioneers of the mobile industry, Chris has spent his 20-year mobile career in a range of general management, investment, strategy, sales and marketing, product management and business development positions. Prior to his current responsibilities, he had a number of leadership roles including Partner at Wireless Frontiers, Chairman of Cybiko, CEO of Ezycharge, and Senior Director 3G Terminals at the GSMA. Previously, Chris served as VP Strategy at Nokia and was the VP GSM Product Management at the Motorola phone division.
Ian Biscoe, moving from CEO to Business Development and Marketing Director said, "As our business has expanded rapidly in the UK and USA it has become obvious that we needed to strengthen the board and Chris brings a breadth and depth of experience that will prove invaluable as this business growth continues".
Chris Jackson said, "Cube:80 is one of the recognised technology leaders in providing solutions for mobile business with a great team, and is well positioned for the growth of the mobile content management industry. It's a great pleasure to join Cube:80 and have the opportunity to help build the business for the future".
About Cube:80
Cube:80's TribalText™ solution provides mobile content businesses, suppliers of physical goods and services with a singlepoint solution for content management, point and click development of SMS, MMS, WAP, Web and Java services, content discovery, smart content delivery, digital rights management and billing using Premium SMS, Credit and Debit Cards, PIN Code and Ukash Vouchers. No other Commercial Off The Shelf (COTS) Solution provides the range of tools and services to brands developing their mobile business. To learn more about Cube:80's solutions and services please visit www.cube80.com
Cube:80 Powers Meffy Award Winner Lily Allen
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We congratulate New Visions and Parlophone for winning the "Artist Campaign Award" at the 2007 Mobile Entertainment Award (Meffys) for the Lily Allen Mobile Club. The club and WAP site is powered by Cube:80's TribalText™ AVision platform and was the UK's first ever artist loyalty mobile internet site. The judges commended the winning entry for its demonstration of pushing the boundaries of mobile music outside the network portal sites.
See Lily Allen WAP Site in Action (Video)
View Article - Review of Lily Allen WAP Site (Adobe PDF)
Read New Visions' Coverage of their Meffy Award (Opens Website in new Window)
Cube:80 and New-Visions to launch first ever full track mobile download service with 'superdistribution' at AIM Distribution and Digital Day
For the first time record labels will be able to retail full tracks direct to their fans, via mobile, who will then be able to promote by forwarding on to their friends. New-Visions and Cube:80 are launching the first ever full track mobile download service with superdistribution enabled at the AIM Distribution and Digital Day on April 7th.
Superdistribution allows fans to download a 'content forwarding enabled' full track to their mobile phone. The rights-protected file can therefore be transferred, e.g. via Bluetooth, directly to friends who then have the option to link back to the artist's 'WAP store' to purchase the rights and unlock the file. Additional sales achieved as a result of superdistribution are automatically tracked back to the original purchaser, enabling labels to run incentive campaigns for people who forward legitimate music downloads from their mobiles.
View/Download Complete Article (Adobe PDF)
Cube:80 provides platform for 'Single Price' Mobile Music Download Services
Enabled by Cube:80 New-Visions launches the first off-portal full track mobile download service where consumers pay one price to download music with no additional operator data charges. Key to the whole project is Cube:80's provision of an OMA compliant Separate Delivery Digital Rights Management (DRM) solution tightly integrated with Direct-To-Consumer WAP hosting, content delivery and billing. This will be the first time this sort of technology has been trialled outside the network portals, allowing consumers to send on files that are rights protected to their friends.
View/Download Complete Article (Adobe PDF)
Cube:80 enables larger mCommerce transactions with payments by Ukash
Cube:80, the solutions provider for mobile commerce, is pleased to announce that consumers can now pay for downloadable mobile content, services and physical goods on their mobile phone using Ukash vouchers - the new electronic payment tool for the cash consumer.
Cube:80's TribalText™ branded mobile commerce solution already enables any company wishing to offer mobile consumers digital content or physical goods to retail their wares on DirectToConsumer mobile portals with payment using Premium SMS, Operator Billing, Credit/Debit Card, PIN Code and now Ukash.
Ukash effectively allows consumers to prepayfor items using cash. UK consumers can convert cash into Ukash vouchers at most stores where mobile topups are sold. Each voucher has a unique 19-digit number which is entered into a WAP form when making a purchase on a TribalText™ powered mobile retail outlet. The innovative service is aimed at consumers who want to be able to shop online or through their mobile but do not wish to use a credit or debit card or do not have payment cards at all.
View/Download Complete Article (Adobe PDF)
TribalText™ Empowering Mobile Businesses on Both Sides of The Pond
As Mobile Carriers in the United States continue to open their networks to off-deck content providers and support them with Premium SMS Billing Cube:80 is offering its complete range of TribalText™ solutions to businesses that wish to pursue the opportunities presented by more than 160 million mobile consumers.
Cube:80's TribalText™ solutions have a significant track record of empowering major players in the entertainment and recording industries in the UK and Europe as they have developed their Direct-To-Consumer mobile content and mobile marketing activities over the past few years", said Ian Biscoe, CEO of Cube:80, "Already working with a number of major US based companies as they begin to see the growing domestic potential for mobile content and infotainment services, Cube:80 will also bring a slew of existing European based customers into the expanding US market for Direct-To-Consumer mobile services, allowing them to develop a new market using the same TribalText™ solutions they have worked with to great success since 2001".
View/Download Complete Article (Adobe PDF)
TribalText™ Powers Orange World Partners
As content providers and brands flock to establish themselves with their own presence on Orange World Cube:80 once again expands the support it provides to Orange World partners using its TribalText™ AVision platform.
Cube:80 powered the first integrated third party site on Orange World for a major record label back in 2003 and today the TribalText™ AVision platform provides Orange World partners with an easy to use site building tool that can create a new site in a matter of hours and modify an existing site in minutes. This ensures that Orange World content partners can maximise their presence and drive consumers to their site with fresh content and a fresh look as often as they like.
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candyspaceNMI Selects Cube:80's AVision platform for launch of new mobile business
candyspaceNMI the brand new mobile phone division of NMI group plc has selected Cube:80's TribalText™ AVision platform to deliver its first mobile content service.
candyspaceNMI is the UK's first aggregator and producer of genuinely high quality content for the mobile phone. The candyspaceNMI offering includes images, video, animation and music from some of the country's leading artists, graphic designers, animators, filmmakers and musicians including, Peter Saville, Du Preez and Jones, and photographer Erwin Frotin.
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One-Stop Mobile Shop for Bango Billing
Cube:80 today announces the release of a new version of its award winning TribalText™ AVision mobile content management and delivery platform which fully integrates Bango Payment services to provide a full, one-stop solution for content owners and resellers that want to rapidly deploy mobile content world-wide.
"Bango provides a comprehensive service for content owners and resellers operating WAP shops on an international basis. Until today, content providers have had to build their own WAP sites, content management and delivery solutions to charge consumers with Bango billing." said Ian Biscoe, CEO of Cube:80, "the integration of Cube:80's TribalText™ AVision platform with Bango's billing platform provides a total solution for mobile content management, point-and-click WAP shop building, content delivery, and billing on an International basis".
View/Download Complete Article (Adobe PDF)
