Marketers
TribalText™ Solutions for Marketers
Mobile has become an essential channel for customer communication, especially so when reaching out to those in their teens and 20's. Though simple SMS response and the text-to-win type of mobile campaigns are now well established, and have certainly proven their value, there is considerably more scope for mobile marketing and CRM; the TribalText™ solution for marketers provides a single-point solution for professional marketers to maximise their reach using mobile regardless of how complex the idea is.
With TribalText™ MoBIS marketers can launch on-demand campaigns in minutes, using data from previous push and interactve campaigns that have been run on the TribalText™ platform or by importing data from external databases. MoBIS includes a powerful data mining and dataset construction suite so that marketers can ultimately refine the criteria on which new campaigns are based.
Due to the power of TribalText™ Studio marketers are not limited to fixed format or template based mobile services for their campaigns; Studio's visual campaign creation tools provide both great flexibility and ease of use to develop almost any type of promotion using SMS, MMS and email. Examples of the wide range of mobile campaigns that can be developed in TribalText™ Studio include:
- Simple text in's for votes, polls, etc.
- Text in's for information including MMS and email responses
- Multi-part quizzes and competitions including random components
- Viral campaigns
- Send-to-a-friend recommendations
- Mobile content offers and rewards
- Mobile coupons and vouchers
- Links to WAP portals hosted on TribalText™ AVision
- Specific applications such as:
- Anonymous flirting
- Man-of-the-match voting
- Multi-player pub crawl
From simple push/pull to complex interactive services the TribalText™ solution empowers marketers to professionally manage their own mobile campaigns.
Marketers are also well supported by the TribalText™ solution when it comes to running campaign specific mobile portals or delivering mobile content as campaign incentives and rewards. TribalText™ AVision is closely coupled with services developed in TribalText™ Studio so that an interactive campaign can call on AVision to interact with mobile portals or delivery any type of mobile content reliably to the participant.
The Mobile Campaign Solution for Marketers
- Run on-demand push/pull and interactive campaigns
- Rapidly build datasets for new campaigns
- Mine data from existing campaigns and interactive services
- Import from external databases
- Accurately target participants
- Build and test almost any form of interactive campaign in TribalText™ Studio
- Use SMS, MMS, WAP, email and HTTP as best suits each campaign
- Optionally send Premium messages for self-funding campaigns
- Automatic opt-in and opt-out management
- Simple browser-based interfaces
- Hosted in Cube:80's secure carrier-grade facility
Comprehensive Monitoring and Reporting
- Live views of all participant and message activity
- Participant responses and stored parameters
- Participant session details
- Current and total participants to date
- View online, export or retrieve data dynamically using TribalText™ Exchange
- Inbound and outbound messages
- Download transactions with full handset details
- Billing messages
- Export all or selected in CSV, Excel, Word and XML formats
Incentivise Campaign Participants
Encourage participation in your campaigns or new participants to opt-in to future campaigns using incentives.
- Deliver free or discounted mobile content to participants
- Award prizes of mobile content to competitions winners or random entries
- Deliver SMS and MMS vouchers
Update Campaigns in Real-Time
Add new participants or change campaign parameters while your service is already running on the TribalText™ platform.
- Add a new participant from a website sign-up process using TribalText™ Exchange
- Change or update questions in a poll or competition
- Pass custom responses to participants from external systems and databases
Feed Live Campaign Data to External Systems
Receive or retrieve live data from your campaign running on the TribalText™ platform so that you can dynamically update internal systems, feed data to displays at events and broadcast channels.
- HTTP/XML transfer initiated by events in a service developed in TribalText™ Studio
- Send any parameter from within your campaign
- Forward specific or all incoming messages
- Optionally reply with new parameters for the service or a specific participant
- Retrieve data on request using TribalText™ Exchange
- Request any parameter from the campaign database, for example:
- Highest/lowest scores in a quiz
- Current poll results
- Details of quiz winners
- Request data on a specific participant's activities
- Request copies of messages received from participants
- Request copies of messages sent to participant
- Request any parameter from the campaign database, for example:
Related Products
Rapidly develop, test and deploy interactive campaigns using SMS, MMS, WAP, email and HTTP/XML with Studio's visual service creation environment.
Analyse data from previous campaigns and interactive services, instantly build and run new campaigns.
Mobile Content Management, WAP Portal Builder & Hosting, Billing and Smart Content Delivery.
Talk to, and remotely control, mobile messaging services created in TribalText™ Studio running on a TribalText™ Server from your existing applications.
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